UshaInternational, one of India’s leading consumer durables companies, has launched a radio campaign to connect with the agri-community for its SprayMax rangeof agricultural sprayers. On air tillthe end of the month, the radio campaign is running across relevant agriculture and health programmes in the states of Jammu and Kashmir, Maharashtra, Madhya Pradesh, Rajasthan, and Tamil Nadu.
Commenting on the launch, Mr Sandeep Saxena, AVP- Power Products, said, “For a nation realizing the potential of an agrarian economy witnessing an agricultural resurgence, the main focus is on how to get the optimal yield. While a good monsoon always helps, there are other aspects that need looking into as well – one of them being infections/damage of various kinds that needs to be prevented for the harvest to be bountiful. At Usha, we are the pioneer in Diesel/Petrol and Electric pump set and our endeavour is to bring innovation in farm mechanization technology to enable farmers produce high-quality crops and increase productivity. This campaign is aimed at spreading awareness about the advantages of using Usha’s agricultural sprayers”.
The Usha SprayMax range offers a high-pressure, large shooting range, consistent mist and jet spray for precision spraying. These are primarily used by farmers for controlling herbicide, fungicide and weedicide. Usha’s agricultural sprayers range from manual sprayers to four-stroke engine powered knapsack sprayer; including battery-operated sprayers with high run time and consistent high pressure.