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OnMobile collaborates with Gionee to build and manage its mobile entertainment ecosystem

OnMobile Global Limited partners with Gionee, owned by the Jaina Group, to launch its Contest platform to provide an intuitive and rewarding experience to Gionee users.

With the sole purpose to increase engagement and generate incremental revenue for Gionee, OnMobile will launch its intuitive mobile entertainment platform. Gionee, known for its new generation of mobile phones which redefines life in every way has entered into an agreement with OnMobile to launch its portfolio of products including Contests, Games, Themes, Tones, and Videos.

OnMobile, a global leader in mobile entertainment, provides contests with interesting and contextual topics to an estimated over 12 million active users. Besides this, it also offers mobile game subscription services, high-definition tones with an extensive music catalogue and video streaming solutions that cater to a host of viewership tastes and needs. 15% of the overall revenue generated from the Contest services will be invested in gratification to drive engagement. Winners will be announced daily in a dedicated section of the app.

“Our partnership with Gionee to build and manage its mobile entertainment ecosystem is a reflection of the trust and credibility we have built over the years in India. We are thrilled to bring our top revenue-generating products to the users of Gionee phones,” said Sanjay Bhambri, President & Chief Operating Officer, OnMobile.

“We look forward to a strong partnership with OnMobile. We believe that OnMobile’s portfolio of products will provide our phone users with engaging and rewarding experiences wherein the Gionee consumers will get a chance to win reward prizes worth up to Rs.2000 in various forms like cashback, vouchers and Gionee products, said Pardeep Jain, Managing Director, Gionee.

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