Bangalore: Volano Entertainment Pvt. Ltd., India’s leading participative sports firm hosted an adrenaline-pumping event, the ‘Swift Devils Circuit‘ in Bengaluru which saw participation from over 4000 individuals. The event took place on Sunday – 09 October 2016 at Prestige Beverley Hills at Bannerghatta, Bengaluru.
Devils Circuit, one of the most innovative concepts of running introduced by Volano, is designed to encourage sports enthusiasts to stand together for a fit and active India.
Its unique model encourages camaraderie between runners as they tackle a running track interspersed with military-style obstacles, including high net walls, barbed wire and ice.
The day also saw participants of both gender compete in the competitive category with Sanjay Negi and Swati Goswami leaping ahead of all participants to claim the top prize in the men and women category.
Commenting on the event, Adnan Adeeb, Managing Director & Co-Founder, Volano Entertainment Pvt. Ltd. said, “I want to dedicate the Second Bengaluru Edition of the Devils Circuit to the spirit of this city and to the indomitable attitude of all participants who signed up to enjoy an experience of a lifetime. We aim to make Devils Circuit Bengaluru a landmark race and will continuously engage with our Devil Slayers here to make it a bigger and better experience every year. We are also confident that we’ll receive a greater response with each passing year, thereby making the Devils Circuit one of the most sought-after races in South India. We would also like to extend our thanks to our amazing sponsors Maruti Suzuki swift, Reebok, Apollo Hospitals and Playfish who are on a multi edition journey with us and who make it possible for us to create this amazing engagement platform.”
A similar thought was echoed by Mr. R. S. Kalsi, Executive Director – Sales and Marketing Maruti Suzuki India Ltd.: “We truly believe in the potential of Devils Circuit and find tremendous synergies between our two brands. Devils Circuit is designed to appeal to the young and Vibrant India. Brands like the Swift have a cult following among the youth and beyond. Our endeavour is to create platforms that allow young and aspiring Indians to break free from the mundane, explore newer avenues, innovate, and challenge their limits. With a focus on celebrating our customer performance, we feel the Devils Circuit is the right platform for this engagement and we shall work as a team towards a bigger and better future for both brands.”
The concept has grown popular among fitness enthusiasts as well as corporates seeking to build a healthy team spirit. Devils Circuit enjoysparticipation from individuals across a diverse age group ranging from 16 to 70 years old. Designed for those across varying fitness levels, it allows everyone to test themselves in a highly challenging environment.
Amassing over 25,000 participants already, Volano is now on a pan-India roll out and expecting over 40,000 participants overall. Devils Circuit Season 2016-17 kicked off in Chennai last month and will conclude in Delhi in March 2017. With a grand prize of a brand new Maruti Suzuki swift up for grabs in both the male and Female competitive participation categories, the property also offers the biggest prize in amateur sports in the country today.
(This story has not been edited by Business Sandesh Group and is published from a syndicated feed.)