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HONOR bolsters its “1+8+N” all-scenario IoT strategy with comprehensive suite of new smart devices

HONOR strengthened its all-scenario IoT strategy with the launch of a comprehensive product line-up through a live stream press conference. The HONOR 9X Pro, pre-installed with the new HUAWEI AppGallery, among the world’s top three app stores, marks the start of an intelligent, mobile and interconnected ecosystem for HONOR users.

HONOR also announced the global availability of the HONOR View 30 Pro, the first HONOR smartphone equipped with the Kirin 990 5G chipset, and introduced the brand new HONOR MagicBook Series with two sleek and lightweight laptops in a powerfully compact package for creators on-the-go, and the True Wireless Stereo (TWS), HONOR Magic Earbuds for fitness enthusiasts.

In addition, the HONOR MagicWatch 2 will now be even more customizable with a new line of watch straps called EasyFit Series, and it will also come with new health tracking functions. To support its goal to orchestrate a one-stop, all-scenario intelligent living ecosystem for young people around the world, HONOR commissioned Canalys to conduct a study into intelligent living trends in Europe.

Smart device shipments in Europe is expected to surpass 500 million in 2023, up from 436 million units in 2019 according to the recent report Intelligent living in Europe. Between 2020 to 2023, the smart device market in Europe is expected to increase by a CAGR of 3.5%, with smart speakers and smart personal audio being the fastest growing categories.

“Our unique portfolio of smart and cutting-edge products has expanded our IoT ecosystem and created a ubiquitous and seamless experience for our global customers,” said George Zhao, President of HONOR Global. “According to research conducted by Canalys[1], 41% of surveyed respondents carry more than one smart device while at work or on-the-go, and this increases to 68% while they are at home. This demonstrates an increase in demand for more intelligent and digital experiences. From smartphones to wearables and notebooks to personal audio devices, HONOR is now the go-to brand for the needs of digital natives all around the world.”