who is seeing their ads and where they’re generating the most money from. Using AI for digital marketing, RedLotus is helping its advertisers gain much higher ROIs. “The beauty of AI is that there is no guesswork. We use AI’s data driven analysis to come up with more effective marketing strategies while saving time and money,” said Chahal.
RedLotus is based in Hong Kong and has offices in Taipei, Singapore, Kuala Lumpur, Macao, Shanghai, Delhi, Bangalore and Mumbai. The AI-based marketing platform has won dozens of accolades and awards, including a Silver Award at Campaign Asia and multiple Media Excellence and Mob-Ex awards. RedLotus offers a plethora of tools and products to its clients, such as ConnectedTV, Influencer Marketing, Programmatic Video and an Enterprise Class Customer Data Platform.
Chahal has earned recognition throughout the world for his pioneering work in AI and internet advertising. He’s received the prestigious Leaders in Management Award by Pace University and Ernst & Young Entrepreneur of the Year Award in 2013. He’s also appeared on Oprah Winfrey’s talk show and featured in the reality show The Secret Millionaire.
AI is completely changing the landscape of digital marketing, providing accurate and effective results for marketers worldwide. Gurbaksh Chahal believes that AI is still growing and has a long way to go, but it also has the potential to completely change the world as we know it. Even though AI is already being used in digital marketing, soon we will be able to use it to do things that we’ve only read about in books and seen in sci-fi movies. And when that day comes, entrepreneurs like Gurbaksh Chahal will be at the forefront of the AI revolution.