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Government of Belgium and Alibaba Group to Jointly Promote Inclusive Global Trade

The Federal Government of Belgium (“Government of Belgium”) and Alibaba Group Holding Limited (NYSE: BABA; “Alibaba Group”) today announced they have agreed to promote inclusive trade under the Electronic World Trade Platform (“eWTP”) initiative. Both parties will work closely to co-build a more inclusive and innovative trade platform that will facilitate greater and more equitable access to cross-border trade opportunities, in particular for small and medium-sized enterprises (SMEs).

The Memorandum of Understanding (MOU) for the eWTP was signed today by Belgium’s Deputy Prime Minister and Minister of Employment, Economy and Consumer Affairs Kris Peeters and Senior Director of Alibaba Group James Song. It was witnessed by Prime Minister of Belgium Charles Michel and Alibaba Group President of Global Business Angel Zhao.

Prime Minister Charles Michel said, “I am excited to welcome eWTP to Belgium and the commitment of Alibaba to improve the competitiveness of Belgian and European firms on the global stage in this partnership. This will be a huge opportunity to boost exports and bring wide reaching economic benefits to society, including employment opportunities to Liege. Participation in eWTP underlines our country’s vision to help local small and medium-sized companies to be more competitive in the global marketplace in the digital age. This is an opportunity for not just the small businesses and young people in Belgium but across Europe”.

The partnership with the Government of Belgium will be Alibaba’s initial effort to promote inclusive global trade in Europe, building on the success of similar eWTP partnerships in Asia and Africa over the past two years.

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