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Government Of India Issues New Classification For OTT Platforms

Government of India have set new rules and guidelines to describe the content and advise discretion for viewers of films and other forms of entertainment, including web-based, serials that are shown on streaming platforms such as Netflix, Amazon Prime, and Disney+Hotstar. There will be 6 different categories, such as U …

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INDIA MOVES CLOSER TO A ‘2G-MUKT BHARAT’ WITH THE ‘NEW JIOPHONE 2021 OFFER’

JioPhone has ushered an era of transformation for the feature phone users in India and has successfully upgraded more than 100 million users onto the JioPhone platform. Despite this, India still has 300 million mobile subscribers trapped in the 2G era. To accelerate the ‘2G-mukt Bharat’ movement, Jio has launched yet another offer that …

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I hope that OTT platforms wouldn’t lose its fun after the amendment: Parineeti Chopra

Actress Parineeti Chopra, who is making her digital debut with a film titled ‘The Girl on the Train’, has hoped that OTT platforms wouldn’t lose its fun after the amendment of censorship. She added saying that she wanted to change her image of a mainstream film actor and that’s the …

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Godrej’s lifestyle platform Godrej L’Affaire forays into social commerce

Godrej L’Affaire, a lifestyle experiential platform from conglomerate Godrej Group, forays into social commerce, through which lifestyle brands will be plugged in content on its social media assets enabling consumers to make direct purchases from brands. For this, L’Affaire has listed over 40 lifestyle brands including Godrej as well as …

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Glenmark receives ‘India Pharma Innovation of the Year’ Award from the Govt. of India

Glenmark Pharmaceuticals, a research-led, global integrated pharmaceutical company, today received the “India Pharma Innovation of the Year” award, as part of the India Pharma & India Medical Device Awards 2021. The 6th edition of the annual awards is jointly organized by the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers, …

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New Research Reveals 50% of Indian Businesses will Deploy Intelligent Automation By 2024

Nearly half of all businesses in India will implement robotic process automation (RPA) by 2024, according to a new IDC study commissioned by Automation Anywhere, a global leader in RPA. Triggered by COVID-19, the study further anticipates that RPA adoption rates will increase by 57% in just the next year. The IDC study, which …

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