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Myntra Beauty Launches Luxury Ayurvedic lifestyle brand ‘Amrutam’

Ahead of the festive season, Myntra bolsters its Beauty and Personal Care portfolio with the alluring addition of ‘Amrutam’, one of India’s leading luxury Ayurvedic lifestyle brands, on its platform. The association marks Amrutam’s first-ever partnership with an established e-commerce vertical, apart from engaging directly with consumers through owned channels. This also signifies Amrutam’s ambition …

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Myntra scales up sustainability efforts, becomes the first e-commerce player in the country to partner with Better Cotton Initiative

Myntra has become the first e-commerce enterprise in India to partner with  Better Cotton Initiative (BCI), a global non-profit organization, heading the largest cotton sustainability program in the world, marking another step in its journey of sustainability and keeping with its commitment to create a more sustainable world. As a …

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PhonePe launches the “Pulse” of Digital Payments, India’s first interactive geospatial website

PhonePe, India’s leading fintech platform, today announced the launch of PhonePe Pulse, India’s first interactive website with data, insights and trends on digital payments in the country. The PhonePe Pulse website showcases more than 2000+ Crore transactions by consumers on an interactive map of India. With over 45% market share, PhonePe’s data is representative …

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SBI General Insurance launches its sonic brand identity with the launch of its musical identity

SBI General Insurance (SBIG) today launched its signature tune, thereby establishing its sonic brand identity. The newly launched musical id is a delightful symphony that encapsulates modern and forward-looking attitude. The company’s musical id is envisaged to create a deep and multisensory experience for its customers and thereby amplify its …

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