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Myntra Beauty Launches Luxury Ayurvedic lifestyle brand ‘Amrutam’

Ahead of the festive season, Myntra bolsters its Beauty and Personal Care portfolio with the alluring addition of ‘Amrutam’, one of India’s leading luxury Ayurvedic lifestyle brands, on its platform. The association marks Amrutam’s first-ever partnership with an established e-commerce vertical, apart from engaging directly with consumers through owned channels. This also signifies Amrutam’s ambition …

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Myntra scales up sustainability efforts, becomes the first e-commerce player in the country to partner with Better Cotton Initiative

Myntra has become the first e-commerce enterprise in India to partner with  Better Cotton Initiative (BCI), a global non-profit organization, heading the largest cotton sustainability program in the world, marking another step in its journey of sustainability and keeping with its commitment to create a more sustainable world. As a …

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Niharika Pandey and European beauty brand Guanako partner to make clean skincare accessible

Europe-based organic beauty and skin care brand Guanako joined hands with digital business consultant Niharika Pandey to elevate their branding and digital strategy. Brainchild of Theodora Florescu, Guanako was born in 2019 as a solution for the harsh chemicals found in day-to-day personal care products. Connecting over the mutual love …

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Beauty sensation Disha Patani highlights Myntra as ‘India’s New Beauty Expert’ in the latest brand campaign

Myntra has rolled out a peppy campaign with Bollywood diva Disha Patani, to announce the arrival of the new beauty destination in town – Myntra Beauty. With Disha as the brand ambassador for the category, the campaign is poised to accelerate strong conversations around Myntra’s offering in the beauty and …

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