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Career in Digital Marketing

The digital economy is growing 10 times faster than the traditional economy. The digital marketing industry is both fast growing and incredibly competitive. It’s easy for businesses to differentiate between candidates who have the willingness to learn, and who are along for the ride. This industry requires passion and a desire to succeed. In order to build a career in digital marketing you’ll want to make sure to focus on improving the following skills:

• analytics

• mobile marketing

• email marketing

• content marketing

• search engine optimization

• social media

The aforementioned skills are also what an employer wants to see when hiring for digital marketing positions. If you encompass any of these skills, a career in digital marketing is right up your alley. A digital marketing career is rewarding, but it is hard to know where to start. You need to keep on top of industry news by following major digital marketing sites and influential people on social media. As the major players such as Google, Facebook and Twitter regularly tweak their paid advertising platforms and algorithms, you’re in for a wild ride if you don’t keep on top of the latest changes. Surround yourself with people more talented than yourself. The people you meet will be your ongoing support network when you run into problems, as well as help to open doors to opportunities you might not have otherwise found. Attend industry meetups and conferences in your area to nurture relationships with other digital marketers and enhance your skill set through in-depth workshops and presentations. Try out your own ideas and don’t just treat industry leaders’ opinions as gospel. Everything isn’t always black and white in the digital marketing industry with many grey areas between best practice and what can actually get results for a business. Digital marketers needs to be comfortable with acronyms. The ability to analyse digital marketing campaigns and understand what elements worked or not is dependent on your ability to understand industry jargon.A basic knowledge of HTML and graphic design would help to make you stand out among the less technically minded candidates. You really need to understand how each marketing channel has performed and what the key learnings have been.

(Published on: 10/01/2015)