Actor Shah Rukh Khan has signed a partnership on Wednesday with Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) for a series of short films that will be shot in Dubai.
This initiative will provide a chance to visit Dubai through superstar’s eyes, statement from Dubai Tourism said.
Shah Rukh Khan will get a chance to explore Dubai.
“Dubai is a second home to me… Whether I am here (Dubai) on vacation with my family and friends or my many business trips here for shoots, it’s a city that I truly relate to on so many levels – driven, passionate and spirited,” SRK said.
51 yr old actor said, “I can’t wait to take my fans and fellow travellers from around the world on an unexpected discovery of a city that I love.”
The collaboration between Dubai Tourism and Bollywood will showcase a year-long campaign of multiple Dubai Tourism projects in December.
The campaign will be started to enhance the bond and cultural links between Dubai and India.
Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, said: “We look forward to exploring Shah Rukh’s strong connection with Dubai, and sharing his unique experience with a global audience. These upcoming collaborations with the Bollywood industry will reinforce the strong role India has played in our city’s evolution and further fortify our bond.”