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Simplify360 Announces Instagram Hashtag Tracking for Marketers

BANGALORE, November 30, 2016(PRN): Simplify360, one of the leading social customer service platforms, announces its integration with Instagram. The latest feature will enable the social CRM platform to track Instagram feed using hashtags. In addition, Simplify360’s real-time social media dashboard will also visualize the trends in the hashtag for Instagram along with other channels like Twitter and Facebook, making it an integrated dashboard for marketers.

Campaigns on Instagram using hashtags have become as popular as on other channels like Facebook and Twitter. Brands are using Instagram content strategy as one of the prerequisites for maintaining and growing their audience and creating awareness, generated from photos and videos. Tracking hashtags help in moving one step ahead from the ability to track posts from brand channels or competitor channels and capture any generic content tagged under a certain hashtag.

The latest addition will also allow brands to measure their campaign insights and compare with competitor performance. Interactive visualization of Instagram data will empower marketers to understand their engagement from different perspectives and help them optimize their campaigns and content strategy.

“Instagram gives brands and consumers an environment to visually represent themselves. Hashtag tracking will allow brands to understand new and existing trends allowing marketers to manage the emotions expressed using photos and videos perfectly,” says Rohit Gupta, CTO and Co-founder at Simplify360.

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